The Client

Motivated by an ethos to enjoy every sporting experience, dhb creates sports clothing that’s focused on performance, quality and considered design.

Driven by a committed team of riders, runners and triathletes, they draw influence from real experiences to focus on what really makes a difference to enjoy time out on the lanes, road or in the water.

Working with some of the greatest minds in the industry to develop and extensively test, their clothing is relied upon and respected by athletes across the globe.

They are a brand that upholds a dedication to create real kit for real riders, runners and swimmers.

The Challenge

dhb approached Brandwave to reinvigorate their brand, create a clear proposition, position and a new identity to support their marketing ambitions. It was integral that their new positioning and brand guidelines encapsulated the brand ethos, drove brand communication consistency and provided a new direction. This was to ensure that they effectively resonate with their identified target audiences.

In addition, dhb also required Brandwave to support in a creative capacity, to produce a video series of three edits to mark the re-launch of their wetsuit. It was essential to capture and convey the authentic elements of a training swim to reflect the brands quality, real and trusted values.

The Result

To commence the strategy phase, Brandwave facilitated a strategic consultancy day with all key stakeholders. Focusing on 5 key areas, workshops were tailored to align the brand, establish values, an ethos, refresh target audience personas and develop a new tone of voice.

Findings from the day formed the foundation for Brandwave to strategise, design and write a comprehensive set of new brand guidelines. These were developed to provide clarity and consistency for communicating the brand ethos for all the wiggle team and external partners.

From a creative aspect, a fully water based shoot crew utilised both kayaks and paddleboards to capture a range of dynamic shots of the wetsuit in action. This allowed the team to manoeuvre safely around the athlete at the correct pace to capture stylistic content above and below the water line.

A staggered narrative of pre-swim and action footage was adopted to maintain the viewer’s attention and inspire swimmers to hit the water. After effects were timely integrated within the product led edit to communicate the technical USP’s and quality of the wetsuit in a consumable way.

The product edit produced from the day can be seen below.

„When the opportunity arose to work with an agency on a more strategic basis, I was happy to turn to Brandwave. Their structured approach brought clarity to our thinking and has allowed us to deliver more consistent creative campaigns.

Brandwave are excellent at communicating, keeping us up to date throughout the whole planning process. They went above and beyond to ensure our final video was spot on for the brand. It was a pleasure to work with such a talented team.“

Kirsty Smith

DHB MARKETING MANAGER