The Client

As a global innovator of performance fabrics and technologies used in outdoor apparel and equipment, Pertex provides versatile, water and wind resistant fabrics. Recognised across the globe for its high quality technical fabrics, Pertex is partnered with prestigious brands such as RAB, Montane, The North Face, Mammut, Patagonia, Outdoor Research and Salomon.

The Challenge

Previously Pertex undertook an in depth strategic brand refresh with Brandwave, documented within a set of new Brand Guidelines and Tone of Voice guidance. Pertex wanted to ensure that their website reflected the brand’s new visual identity, product structure and ways of communication.

Brandwave managed the build of a new Pertex.com website in order to showcase its new brand structure, message of ‘Elemental Protection’ and relevant content. The Pertex fabric technologies needed to be displayed in a dynamic way so potential partners can see the value of using Pertex fabrics to construct their products. The website also needed to facilitate the communication between these potential new partners and Pertex. The brand wanted to create an online hub to offer advice, such as guidance in caring for their garment.

The Pertex fabric technologies needed to be displayed in a dynamic way so potential partners can see the value of using Pertex fabrics to construct their products. The website also needed to facilitate the communication between these potential new partners and Pertex. The brand wanted to create an online hub to offer advice, such as guidance in caring for their garment.

Having worked on refining their brand assets in the brand refresh project, Pertex wanted the website to link through to their brand portal where partners can view brand assets.

The Result

Brandwave worked collaboratively with Pertex to establish the requirements for the website and suggested functionality to achieve the objectives set. During the scoping phase, Brandwave investigated different options and established a sitemap that set out easy navigation showcasing the brand structure.

From this initial stage, Brandwave constructed a brochure site using WordPress that structured the online content and presented fabric images, technologies, important care information, Pertex brand partners and brand profile in an engaging way.

Through the use of animations, hot spot features to reveal extra technical information of each fabric and the high quality brand assets, the new Pertex website maintains a captivating visual design with scope for expansion to suit future campaigns. Brandwave built Pertex a simple enquiry form that allows brands, retailers and consumers to get in touch and interact with Pertex.

Brandwave succeeded in building a new Pertex website that sits seamlessly within their newly established brand identity, structure and tone of voice.

„We’re all very happy with the outcome of the Pertex rebranding work we did together and our new website has been really well received.“

Steve Laycock

PERTEX BRAND DIRECTOR