The Client

Pertex® is one of the world’s most established and successful material technology brands. Driven by technical know-how and experience now spanning over three decades, they have become globally recognised for their unique and trusted approach to fabric design.

Their long partnerships with leading outdoor apparel brands runs deep in their heritage and they continue to work in close collaboration with their brand partners to this day. Listening and developing fabrics through extensive research to differentiate, enhance and enrich their brand partner’s products.

The Challenge

Pertex® approached us to help reinvigorate their brand identity, restructure their brand architecture, and develop a new integrated long-term brand strategy for both their B2B and B2C markets.

As part of the brief, Pertex® wanted us to look closely at each of their sub-brands, technologies and target markets to accurately segment their marketing communications. It was imperative that the new strategic direction was future focused and also communicated their rich heritage to both new and existing customers.

3D Fabric Renders

Studio Photography

The Result

To commence the project, Pertex® invited key stakeholders from around the world for a brand strategy day in Munich. During the day, we ran a series of workshops to help further define the brand’s positioning, values, tone of voice and profile the target market.

Upon completion of the strategy workshop phase, we established a new identity for the global brand, subsequent sub-brands and technologies. In-line with the desired strategic direction, a consolidation of the brand architecture was also completed. The new Pertex® global brand guidelines were then written and designed for use by all stakeholders and brand partners.

Technical Icon Development

„Brandwave used their extensive experience in the sports marketing industry to fully understand the Pertex brand. They were able to distill our brand values into a clear vision and use this to guide a redesign of our visual identity and brand structure.

We are very excited to present the brand update at the upcoming ISPO Munich trade fair.“

Steve Layock

BRAND DIRECTOR AT PERTEX