The Client

An affirmed choice amongst the equine and farming worlds, Muck Boot’s popularity has risen in recent years across the globe to attract the attention of the wider outdoor, festival-going & more fashioned-focused urban audiences.

Whether on the farm, in the city or on the mountains, they’re favoured for their uncompromising approach to creating comfortable yet technical boots designed for messy, muddy, snowy or tough conditions.

The Challenge

To mark the launch of their upcoming Cold Weather collection, Muck Boot briefed Brandwave to take the lead in capturing a range of image and video content in the iconic Alpine resort of Val d’Isere.

We were required to capture a variety of lifestyle, portrait and product focused imagery, utilising a wide range of locations around the resort to highlight the products versatility and performance in snowy conditions.

The Result

Brandwave managed all aspects of the shoot from fully storyboarding and managing the production styling through to final editing. A team of models, all props and outfits were sourced and locations were selected during a pre-shoot recce day.

For three days, the shoot was blessed with bluebird conditions. A 15 strong crew travelled to every corner of the resort to capture a variety of lifestyle après, product and portrait shots. Wintery terrain up on the mountain gave the team a perfect location to highlight the Vibram Arctic Grip technology integrated across their whole Arctic Ice range.

Behind the lens, a second shooter was also on hand to document and capture all of the action during the shoot to produce the below Behind The Scenes edit. To see the behind the scenes movie, click below.

See The Behind The Scenes Edit Below

„The team at Brandwave jumped at the opportunity to take on our Alpine challenge to capture our new Arctic Grip collection. They have the expertise and knowledge to put on a fantastic photo and video shoot in these extreme locations. Every step of the way the ideas and creativity really demonstrated the power of putting iconic product in dramatic locations and the Brandwave team did this with ease and simplicity.

A great team to work with at every touch point – professional dedicated and above all exceed expectations.“

Head of Marketing EMEAI – Original Muck Boot Company