Henri Lloyd needs no introduction to the sailing world, the brand has been at the forefront of technically innovative sailing apparel for over 40 years. Their ‘Marine Technical’ range has unquestionably become the industry benchmark for performance design and is standard attire for elite sailors across the globe.

In 2007, we were selected by Henri Lloyd as the new lead agency to help them redefine their target markets and elevate all of their global marketing communication. Over the years, we have worked on all elements of the marketing mix and developed numerous campaigns to help the brand stand out in the crowded and competitive sailing apparel market. Working with some of the world’s best sailors such as; five times Olympic medal winner, Sir Ben Ainslie CBE has allowed us to continually develop unique marketing campaigns with a global reach and appeal.

Extreme Waterproof Boot print ad with trackable QR code. The boot was shot in our photography studio using a tank of water and a high speed camera to get the perfect shot just as the boot breaks the surface of the water.

See what else we get up to in the studio here.

Extreme Waterproof Boot product animation

For the Extreme Waterproof Boot creative we linked all advertising, POS, and brochures to a bespoke product animation via a unique branded QR code. The campaign made full use of our studio photography and animation capabilities. The campaign was rolled out across 27 countries throughout Europe, Asia, and South America.

„Brandwave have excelled themselves with the Henri Lloyd marine marketing campaign. They really helped us to define our objectives and developed bespoke marketing strategies to target a broad range of markets. Working with Brandwave has simply raised our marketing to another level.“

Sales and Marketing Manager | Henri Lloyd