adidas needs little introduction, it is unquestionably one of the worlds most prestigious sports brands. Since it’s foundation in 1949, it’s a brand that has led in innovation and design, seeking to help athletes of all skill levels to achieve their peak performance, with products spanning sports and lifestyle goods across the globe. It is impossible to imagine the sporting world without the 3 stripes.

We have worked with Adidas since 2007 creating multiple integrated campaigns for a broad range of product categories and target markets. In 2012, we were selected as lead agency for the global launch of the new cycling category, developing all creative from photo shoots and print advertising to brochures and POS.

All in for your ride

Working alongside British Cycling athletes including Sir Chris Hoy MBE, Lizzie Armitstead, and Alistair & Jonathan Brownlee, we created the ‘all in for your ride’ campaign. The campaign involved the creation of all deliverables from scratch including: studio and location photography, copy writing, press and online advertising, to POS, store windows, brochures and product launch events.

From left to right: Alistair Brownlee – Adistar series print ad. Jonathan and Alistair Brownlee – Supernova series print ad. Jonathan and Alistair Brownlee – Response series print ad.

All in for your ride

From left to right: Jonathan and Alistair Brownlee – Supernova series print ad. Lizzie Armitstead – Adistar series print ad. Jason Kenny – British Cycling team kit print ad.

Clockwise from top left: adidas shelved Mannequin POS units developed for British Cycling team and inline kit launches. Supernova window for Cycle Surgery. Supernova web banner advertising on Cycling Weekly website.

„We were really impressed with the creative Brandwave produced for us. We have used this campaign internally to demonstrate best practice for launching future global campaigns across multiple media platforms.“

Brand Communications Manager | adidas