Strategy vs Creativity. Creative Director Sam Freeman explores the value of strategic design and how this effects the creative output.
"We don’t just make pretty pictures” …it’s a phrase that you hear a lot at…Read More
Process vs Creativity | „We don’t just make pretty pictures“ Brandwave’s resident Operations Manager Emma explores
The title of this blog are the words I often hear Brandwave Founder Daniel Macaulay…Read More
Are active women set to dominate the 21st Century? – Brandwave’s resident graphic designer Olivia, shares her thoughts on the current female activewear market.
It seems that 2015 has become ‘the year of the girl’… The strong, indestructible, powerful…Read More
The Facilitation of Collaboration – An overview of the Brandwave collaboration workshop at the Outdoor Industries Association conference.
The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…Read More
The Pattern of Surf Trends – Brandwave Designer Matt Ankers explores the rise and supposed fall of the aloha pattern.
The Pattern of Surf Trends Brandwave Designer Matt Ankers explores the rise and supposed fall…Read More
A supplement short of great. One of your five a day disappointments. – Creative Director, Sam, shakes things up as he explores the lack of disparity in sport supplements nutrition branding and visual identity.
Without a doubt, the sports nutrition market is beyond huge, along with some of…Read More
‘Personal passion should never be replaced by monetary goals’ – Brandwave’s Creative Director, Sam, looks back at his 3 days in Brighton at the Reasons.to conference
Let me start off by saying thanks to James White (@signalnoise) for this pearl of…Read More
Jumping on the Brazilian bandwagon – Sam’s favourite World Cup creative fails
Sam’s favourite World Cup creative fails and why ultrashort-term disingenuous creative can actually do more harm than good.…Read More
After a recent trip back to his homeland of Ireland, Brandwave Managing Director, Dan takes a minute to ponder on the influence that sport has on our personalities and career skills development.
It doesn’t matter what sport you’re into, there’s no denying that it is both fun…Read More
It’s (probably not) coming home… How should reactive marketers handle an almost inevitable World Cup group stage defeat?
Vicky's stance on England's recent performance in the World Cup, and how this will affect…Read More
Chasing the American dream – The marketing potential of Sir Ben Ainslie’s new America’s Cup campaign
With the recent announcement from Sir Ben Ainslie on leading a British team to an…Read More
Bleeping Brandwave – The Brandwave Team take on the infamous Bleep Test for Sport Relief 2014
Brandwave account manager Ollie Robinson reflects on the inaugural Brandwave Bleep test that saw the…Read More
A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards.
Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…Read More
If you’re not authentic you’re not coming in – 11 useful tips for surviving and thriving in your creative design interview
From the glitz and glamour of the launch parties to the tropical perfection of the…Read More
Writing left handed, my chip hat and the attack of the seagulls – The controversial BBC commentary on the Olympic Women’s Snowboard Slopestyle
It’s become more controversial than Justin Bieber’s driving licence and Miley Cyrus’ Twerking… The BBC…Read More
The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year
Oh dear, ISPOs over; no more Weissbeer until October… Freshly returned from ISPO in Munich,…Read More
I’ll show you mine if you show me yours – 10 top tips for maximizing ROI on your exhibition stand
Bright, Agenda, Bread and Butter, ISPO… for the sports hardware and apparel industry, ‘tis most…Read More